Both provide public methods for crude navigational controls (e.g. Both are usually created by making instances of WebViews (supported in Android v1, iOS 2+) and by loading either a public URL or some content from your app’s resources, or a string of HTML into this instance via public methods. In-app browsers on iOS and Android are similar in many ways. *Kirk’s completely fabricated in-app browser origin story What are in-app browsers and what problems do they solve? In the effort to keep metrics going “up and to the right”, it was only natural that publishers would want users to stay in “their” app for as long as possible, and lo! The in-app browser was conceived as a means to this end.* Keep in mind that this was happening while apps were just beginning to gain traction and marketers were scrambling to identify valuable metrics in this new app space. This caused the browser to become the active application, and depending on the platform, may have also required the user to perform more than just a single tap to return to the previous app. In olden times, when mobile apps wanted to show web content, they would open the URL in the default browser.
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